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    • 強大詞語,降低傳播營銷成本
    • 強大名稱,帶來效益的品牌資產
    • 專注命名定位,命名行業標桿
    • 360全勝命名法,成就強大品牌
    強大詞語戰略
    公司起名 品牌命名 戰略定位 強大形象 產品開發 營銷傳播 強大全案

    首眾

    供給側改革下的鋼鐵品牌突圍

    背景:

          2018年,鋼鐵企業仍將全面貫徹落實黨的十八大和十八屆三中、四中、五中全會精神,堅持創新、協調、綠色、開放、共享發展理念,積極適應、把握、龍頭經濟發展新常態,充分發揮市場配置資源的決定性作用和更好發揮政府作用,著力推動鋼鐵工業供給側結構性改革。以全面提高鋼鐵工業綜合競爭力為目標,以化解過剩產能為主攻方向,促進創新發展,堅持綠色發展,推動智能制造,提高我國鋼鐵工業的發展質量和效益。
    Background:
           In 2018, iron and steel enterprises will fully implement the spirit of the Eighteenth National Congress of the CPC and the Third, Fourth and Fifth Plenary Sessions of the Eighteenth Central Committee, adhere to the concept of innovation, coordination, green, open and shared development, actively adapt to, grasp and lead the new normal economic development, give full play to the decisive role of market allocation of resources and better play the government. Efforts should be made to promote structural reforms in the supply side of iron and steel industry. Aiming at improving the comprehensive competitiveness of the iron and steel industry in an all-round way, resolving excess capacity is the main direction, promoting innovative development, adhering to green development, promoting intelligent manufacturing, and improving the quality and efficiency of the development of China's iron and steel industry.
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    洞見:

           在目前的經濟下,我國鋼鐵行業發展現狀必須做強,才能夠生存。要做強就必須做好企業整合重組,提高行業集中度,這個整合重組不進是鋼鐵企業之間的整合,而且包括跨產業、跨地區、跨所有制的整合。要做強就必須優化產品結構,形成拳頭產品,以點帶面提高,高端產品比例,適應新時代鋼材產品需求,要做強就必須要做節能減排工作。提高鋼材產品銷售服務水平,鋼材產品銷售服務是提高產品競爭力的一個重要方面,要建立系統營銷網路,同時重視開拓國際市場,建立完整的國際市場營銷網絡。      
    Insight:
          In the current economy, the development of China's iron and steel industry must be strong enough to survive. In order to be strong, we must do a good job of enterprise integration and reorganization, and improve the industry concentration. This integration and reorganization is not the integration of iron and steel enterprises, but also includes the integration of cross-industry, cross-region and cross-ownership. To be strong, we must optimize the product structure, form fist products, increase the proportion of high-end products in order to meet the needs of steel products in the new era. To be strong, we must do energy saving and emission reduction work. To improve the level of steel product sales service, steel product sales service is an important aspect of improving product competitiveness. Systematic marketing network should be established. Meanwhile, attention should be paid to developing international market and establishing a complete international marketing network.

    解決:

           該創意源于企業產業屬性及發展愿景,首,寓意、更高、更好; 眾,為眾多、大眾。首眾字義鮮明,一則彰顯企業在同行業市場競爭的優勢,二則寓意企業擁有更高品質的產品和實力,名稱一目了然,大氣現代,具有積極向上的正能量,與同行業企業品牌名稱區隔明顯,能夠給目標客戶以極大的想象空間,易于品牌的快速識別與傳播,有利于品牌度的快速形成。 
    Solution:
           The origin of the idea is from the enterprise's industrial attributes and development vision. First, it implies the first, the highest and the best; the public, for many, the public. First, it shows the advantages of enterprises in the competition of the same industry market. Second, it implies that enterprises have the highest quality products and strength. Its name is clear at a glance, its atmosphere is modern, and it has positive energy. It is clearly separated from the brand names of enterprises in the same industry. It can give the target customers a great imagination space and is easy. The rapid identification and dissemination is conducive to the rapid formation of brand awareness.

    Perspectives

    瑞意投資RAISSUN

    瑞意投資RAISSUN

      項目背景: 北京時代華人投資有限公司,是國內一家涉及房地產、金融等投資

    燕謠

    燕謠

      背景: 山東屢見屢鮮超市有限公司于2016年成立,注冊資金1000萬元,是山東元邦

    培頓

    培頓

      項目背景: 教育培訓市場正向更加細分的趨勢邁進,高、中、低不同層次的培訓

    Work

    龍頭品質, 中國氣質
    專業戰略定位命名及品牌全案策劃公司
    已幫助5000多家客戶實現品牌夢想
    90年代,鷹隼試翼……
    命名及品牌全案代表品牌
    新世紀,披荊斬棘……
    奠定國內定位命名行業發展
    今天,成就現在……
    堅持商業與美的融合
    明天,改變未來……
    開拓品牌整合命名及全案新方向
    關于先知中國
    先知中國——中國更專業的命名及全案策劃機構,重新定義了中國命名行業,并提升了命名定位的行業發展。
    先知專注于品牌塑建和品牌提升,幫助5000多個品牌走向,100多個品牌上市,200多個品牌成為品類代表,服務品牌 總市值超過5700億。
    先知確信,面對新經濟挑戰,整合者及專業者才勝利者。昨天,我們定義了命名和戰略定位。今天,我們不斷超越自己,為行業格局確立發展方 向。
    命名之道,唯有先知。
    先知一步,成就偉業。

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